Promotional Flyer Reflection

My Twitter post using the below image to promote Hour of Code. 

I choose to create a promotional flyer for Hour of Code. I was introduced to Hour of Code only a few months ago. I had some questions about it. What it is? When is it? How do you implement it? Is it really an hour? I took my questions and simplified them for my flyers. I figured the questions I had are questions that my students' families would have regarding Hour of Code. I took a traditional route of design principles using when, what, where. Similar to what you would see on a traditional invitation. I think back to grade school birthday party invites. They were simple and had all the information clearly labeled. Those invitations were my inspiration when creating the print flyer. I used a blank template on LucidPress to create the print flyer. My audience for the flyer were for the families of my students. So, the overall appearance of the flyers are not overly elementary looking.  Also, since I am creating a flyer for a STEM activity I wanted it to look modern and minimal. I wanted it to mimic the programming event. 

I used the same principle with the online flyer. I included the who, what, when components. I used the same wording from the print flyer. However, I added  links to videos and websites. I  assume many families are unfamiliar with Hour of Code so I think the videos are very important. Families are able to watch the videos together. Then, are talking about what Hour of Code is, how it works and how easy it is! The  result is that the family may extend the Hour of Code project at home. Lastly, I was able to add details about Hour of Code in the digital flyer. The print flyer had a limited amount of space so I only wanted to include important information. It is somewhat of a teaser and encouraged families to explore the websites together and research Hour of Code. 

Regarding, the color scheme of the flyers I choose blue for two reasons. One our school color is blue and white. The other reason is that Hour of Code seems to have a blue/teal color scheme. 

The following images are just a few of the images for Hour of Code. I decided to use the first two images. I contemplated using the last image because it has an elementary look to it. However, I did not use it. I liked the idea of having consistency in the print and digital flyer such as the black blocks spelling CODE in the first two images. Also, the first image is perfect for the digital flyer because the use of Twitter symbols. I thought those would be a nice touch since families would be viewing this on a mobile device or computer.  I liked the second image for the print flyer because the text was aligned to the right. It added a nice design touch.